Rested

Rested is a science-backed sleep and wellness brand built around evidence-based products and content. In a wellness market full of vague claims and aspirational imagery, Rested's competitive edge was its scientific rigour — but their Shopify store failed to make that case. Generic product pages, a weak subscription retention strategy, and low engagement with their sleep content were limiting revenue growth.

We built a Shopify platform that made Rested's science-led approach the primary conversion driver. Clinical study references, expert endorsements, and sleep tracking integration were surfaced across product pages as trust signals. A subscription architecture with flexible bundle options and personalised re-order reminders drove a significantly improved return customer rate.

Premium Shopify sleep and wellness brand with a curated range of products designed around evidence-based rest. Subscription bundles, sleep tracking integration, and a content-led acquisition strategy.