Founded in 2017 in New York. 127 projects later, the standard hasn't moved. We don't do templates. We don't do timid. We build things that last.
Start a ProjectEight years.
One standard.
American Webs Master was founded in 2017 by Jacob Sheldon — a CEO who had spent over a decade running digital projects and watching agencies over-promise, under-deliver, and charge handsomely for both. He started AWM on one premise: a focused team with an unreasonably high standard could out-execute any agency ten times its size.
Eight years later, Jacob leads the studio alongside David J. (CTO) and Shaila Ortega (Head of Marketing) — a tight core team backed by a trusted network of specialist collaborators. Together they have delivered 127 projects for Fortune 500 companies, Series A startups, and independent brands scaling past $10M. The brief changes. The standard never does.
We are intentionally small — four to six projects per quarter, by design. If you want the largest agency in the room, we are not it. If you want the best work of your brand's life, call Jacob.
Craft
We believe the best work comes from people who care about the last 5%. Not just the concept — the details that most clients would never notice, but that every visitor feels.
Clarity
We remove complexity at every step — in our briefs, our designs, our code. Complexity is easy. Clarity is hard. We choose hard.
Courage
We push back when a brief is wrong. We challenge assumptions. We tell clients when their idea won't work — then we find one that will.
Continuity
We don't do handoffs and disappear. Every relationship is built to last. Our clients' success after launch is part of our brief, not a footnote.
Research Before Design
Every project starts with understanding your market, your competitors, and your customers. We design from evidence, not instinct.
Small Team, Full Attention
We take on four to six projects per quarter. Deliberately. Your project gets the senior people, every time.
Honest Over Comfortable
We will tell you when an idea won't work. We will disagree with you. We do it because we care more about the outcome than the relationship staying comfortable.
Three full-timers. Zero layers of management. Direct access to the people doing the work.
Jacob Sheldon
Chief Executive OfficerBuilt and led digital agencies for over a decade before founding AWM. Jacob sets the vision, holds the standard, and is the reason the work never ships until it is right.
David J.
Chief Technology OfficerFull-stack engineer who thinks in systems. Obsessed with performance budgets, scalable architecture, and the kind of code that future engineers actually thank you for.
Shaila Ortega
Head of MarketingGrowth strategist with a track record across 30+ brands. Shaila connects brand identity to measurable business outcomes — the person making sure great work gets seen by the right people.
Questions About Us
Let's build
something real.
We take on four to six projects per quarter. Tell us what you are building — we will get back to you within one business day.