Dineamic

Dineamic delivers chef-prepared, nutritionist-designed fresh meals to Australian homes — a subscription business where the biggest challenges are first-order conversion and long-term retention. Their Shopify platform was serviceable but not built for the complexity of weekly meal customisation, dietary preference management, and flexible delivery scheduling that modern meal prep subscribers expect.

We engineered a subscription-first Shopify platform that made weekly meal planning genuinely easy. A dietary preference engine, drag-and-drop weekly menu builder, and a clear delivery schedule interface reduced decision fatigue at every step — resulting in a significantly higher first-order completion rate and improved 6-month subscriber retention.

Subscription and e-commerce Shopify platform for an Australian fresh meal prep service. Nutritionist-designed meal plans with flexible weekly customisation and seamless delivery management.