Death Wish Coffee
Death Wish Coffee had built one of the most recognisable brand voices in DTC — unapologetic, aggressive, and entirely committed to the world's strongest coffee. But their Shopify store was not living up to the brand's identity. A subscription programme with high churn, an underwhelming online presence, and a product page structure that failed to communicate the brand's cult quality were dragging down revenue.
We rebuilt Death Wish's Shopify store with the same energy as the brand. A subscription-first commerce architecture with flexible frequency controls and skip mechanics dramatically reduced churn. Aggressive product storytelling, community content integration, and a bold creative system unified the online experience with the identity that had won the brand its millions of fans.
Aggressive, high-energy Shopify store for Death Wish Coffee — the self-proclaimed world's strongest coffee brand. Subscription-first commerce architecture with bold, unapologetic creative.
