100% Pure
100% Pure pioneered fruit-pigmented cosmetics and natural skincare — but in a crowded clean beauty market, standing out on screen is as important as standing out on shelf. Their Shopify store was functional but lacked the editorial storytelling needed to communicate ingredient integrity, justify premium pricing, and convert ingredient-conscious shoppers who research before they buy.
We rebuilt 100% Pure's Shopify platform around ingredient transparency as a conversion driver. Every product page was designed to surface sourcing stories, certification badges, and formulation details in a digestible visual hierarchy — turning the brand's biggest differentiator into its strongest sales asset.
Shopify e-commerce platform for 100% Pure, a pioneer in natural and fruit-pigmented cosmetics. Ingredient transparency, subscription, and a loyal community built into the purchase journey.
