Logo Design
A logo is the smallest, hardest-working part of an identity. It has to survive being shrunk to a favicon, embroidered on a shirt, and printed in one colour — and still be recognisably yours. Most of the work happens before anything is drawn.
Every logo design engagement includes a kickoff call, at least two review checkpoints, and a structured handoff so your team owns what we build.
What actually makes a logo work
Distinctiveness beats beauty. A mark that looks elegant but resembles four competitors is a failure regardless of craft, because recognition is the entire job. The practical tests are unglamorous: does it hold at 16 pixels, does it read in a single colour, does it work on a dark background, and can someone describe it over the phone. A mark that passes those will serve you for a decade. One that only works at hero size in full colour will quietly cost you every time it is used anywhere else.
What you receive
Primary logo, and the variants real use demands — horizontal and stacked lockups, a standalone symbol, and a single-colour version. Files in vector formats for print and optimised raster for screen, with a favicon and social avatar sized correctly rather than cropped from the main mark. Clear space and minimum size rules, so the logo is not crushed against other elements by whoever builds your next slide deck.
How long it takes and why
Two to four weeks for a focused logo engagement. The drawing is a small fraction of it. Most of the time goes to understanding the category well enough to be deliberately different, exploring directions that get rejected, and testing the surviving marks at the sizes and contexts you will actually use. Engagements that run long almost always do so because the underlying positioning was never settled — which is a strategy problem wearing a design costume.
Logo design or full brand identity
A logo alone is right when you have an established brand and the mark is the only thing that needs replacing. If you are also unsure about your typography, colour, tone of voice, or how the brand should behave across touchpoints, buying a logo in isolation means paying twice — the mark gets designed against assumptions that change later. In that case the identity work should come first and the logo falls out of it.
What Clients Say
Start Logo Design
Tell us your brief — we'll come back within one business day with a clear scope and timeline.