Petal Card
Petal Card offers credit cards to people building their financial history — a product that requires a fundamentally different kind of trust conversation. Financial services are high-stakes, and Petal's audience needed to feel safe, understood, and confident before applying. Their Webflow site was clean but failed to move visitors past awareness into application at the rate the business needed.
We redesigned Petal's marketing site as a trust-building machine. Clear benefit communication structured around the applicant's lived experience, transparent approval criteria, and a streamlined application CTA flow were built into a design that balanced warmth and professionalism at every scroll point.
Webflow marketing site for Petal Card, a fintech startup offering credit cards to people building their financial history. Clean, trustworthy design optimised for a high-stakes financial conversion.
