MRI Software
MRI Software serves thousands of property managers and real estate professionals globally with a broad suite of enterprise tools — but their marketing site could not keep up. A sprawling, inconsistent content structure made it difficult for prospects to find the right product, understand the value, or take the next step toward a demo.
We rebuilt MRI's WordPress platform around a product-first information architecture — each solution given a dedicated landing page, interconnected with clear buyer journey pathways. The result was a site that handled MRI's product depth without overwhelming the prospect, while improving organic search performance across competitive SaaS keywords.
Enterprise WordPress site for a leading real estate software company serving property managers globally. Complex product portfolio organised into a clear, conversion-focused architecture.
