AWM
Shopify

LED Hut

LED Hut
Outcome£4.2M in annual online revenue with 99.9% uptime
01
The Challenge

LED Hut is the UK's largest dedicated LED lighting retailer with over 10,000 SKUs serving homeowners, trade professionals, and commercial buyers. Managing this catalogue at scale was a persistent problem — poor product filtering, confusing specification pages, and a trade account system that could not handle the complexity of B2B purchasing were costing both conversions and customer retention.

02
Our Approach

We engineered a high-performance Shopify platform purpose-built for complex technical retail. An advanced product filtering system with spec-driven attributes, a trade account portal with tiered pricing, and a guided lighting selector tool transformed one of the UK's most complex retail catalogues into a genuinely usable shopping experience.

High-volume Shopify store for the UK's leading LED lighting retailer with 10,000+ SKUs. Advanced product filtering, trade account management, and a guided lighting selector tool.

03
Deliverables
Custom Shopify Theme
Advanced Product Filtering System
Trade Account Portal
Tiered Pricing Architecture
Guided Lighting Selector Tool
Catalogue Import & SKU Management
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