AWM
Mobile App / UI/UX

Incredible

Year2024
ClientIncredible
IndustryTechnology & SaaS
Incredible
Outcome85% Day-30 retention rate, 2× the app category average
01
The Challenge

Incredible is a personal achievement and habit-tracking app built for high performers — people who are already motivated but need the right system to maintain momentum. The challenge was designing an experience that felt genuinely empowering rather than another productivity tool adding guilt to their day. Every design decision needed to reinforce progress, not just track it.

02
Our Approach

We designed a gamified achievement system with a daily performance dashboard that made visible progress the primary emotional reward. Streak mechanics were built to recover gracefully from missed days rather than punish them. Accountability partner features were embedded deeply into the core experience — making social reinforcement feel natural, not performative.

UI/UX design for Incredible, a personal achievement and habit-tracking app for high performers. Gamified progress system with streak mechanics, accountability partners, and a daily performance dashboard.

03
Deliverables
Full iOS & Android UI Design
Achievement & Gamification System
Daily Performance Dashboard
Streak & Recovery Mechanics
Accountability Partner Features
Design System & Prototype
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