ILIA Beauty
ILIA Beauty had achieved genuine cult status as a clean luxury cosmetics brand — performance makeup made from real ingredients. But their Shopify store was not converting at the rate their brand awareness deserved. A cluttered product page experience, weak shade matching tools, and a checkout flow with too much friction were leaving money on the table for a brand with a deeply loyal customer base.
We redesigned ILIA's Shopify storefront as a clean, editorial shopping experience that mirrors the brand's ethos. A custom shade-finder tool, editorial product photography layout, and a streamlined checkout drove a significant uplift in both conversion rate and average order value. Every design decision was made with the clean beauty buyer in mind.
Elevated Shopify storefront for ILIA Beauty, a clean luxury cosmetics brand redefining what performance makeup looks like. Editorial photography paired with a seamless shade-finder.
