Gymbox
Gymbox is London's most countercultural gym brand — loud, irreverent, and deeply committed to doing fitness differently. But their website told a quieter, more generic story. A mismatch between the in-gym energy and the digital experience was damping brand impact, reducing membership applications, and underselling the classes, locations, and community that made Gymbox unique.
We rebuilt the Gymbox website as an extension of the brand's personality — bold colour use, typographic attitude, and a class booking system that put the programming front and centre. The site was engineered to convert curious Londoners into members, with city-wide location management and an events calendar built for ongoing campaign activation.
High-energy WordPress site for Gymbox, the UK's most distinctive premium gym brand. Bold, countercultural design with class booking and city-wide location management.
