CMI Solar
CMI Solar installs commercial solar systems for Canadian businesses — a considered purchase where trust, credentials, and clear ROI storytelling are everything. Their website looked outdated, buried the financial benefits of solar under technical jargon, and failed to generate the volume of qualified commercial enquiries the sales team needed.
We built a conversion-led WordPress site that reframes solar as a business investment, not a technical product. Clear ROI calculators, project case studies, and an authority-building credentials section were designed to speak the language of the CFO and the facility manager — the people who actually sign the commercial solar contracts.
WordPress site for a Canadian commercial solar installation and energy management company. Technical credibility balanced with clear ROI storytelling for business decision-makers.
