Aurora Solar
Aurora Solar's design and proposal software is used by thousands of solar installers globally — but their marketing site was not growing with the product. As the platform expanded into new markets and product lines, the website struggled to communicate the breadth of capabilities, differentiate from competitors, and support the sales motion for enterprise deals.
We rebuilt Aurora's WordPress platform with a product-led architecture designed for a multi-segment SaaS audience. Distinct landing pages for residential installers, commercial contractors, and enterprise accounts gave each audience the right message — while a demo request optimisation project significantly improved top-of-funnel conversion.
WordPress and custom development for Aurora Solar's marketing platform — the leading solar design and proposal software used by thousands of solar companies globally.
