Almas Lighting
Almas Lighting is a premium Canadian retailer of designer lighting fixtures serving both homeowners and trade professionals. Their Shopify store handled basic retail adequately, but lacked the tools needed to serve their trade customer base — no trade pricing program, no project consultation request flow, and no room visualization feature to help buyers confidently specify fixtures for larger spaces.
We rebuilt Almas's Shopify store with a dual-audience architecture. Trade professionals got a dedicated program with tiered pricing, project quote requests, and a sample ordering flow. Consumer buyers got a room visualization tool and a curated discovery experience — a fundamentally different path to purchase for each audience.
Premium Canadian Shopify lighting store with a curated catalog of designer fixtures. Trade program, project consultation requests, and room visualization built for designers and homeowners.
