Technical SEO
Technical SEO is the part of search that has nothing to do with keywords. It is whether search engines can reach your pages, understand them, and trust them enough to serve them.
Every technical seo engagement includes a kickoff call, at least two review checkpoints, and a structured handoff so your team owns what we build.
What an audit actually finds
In practice the same issues recur. Canonical tags and sitemaps disagreeing about which host is authoritative, so ranking signals split across www and apex versions of the same page. Pages that exist and render but appear in no sitemap and no internal link, so they are effectively invisible. Content gated behind JavaScript that classic crawlers execute but AI search engines do not. Structured data that is present but wrong, which is worse than absent. And thin templated pages that dilute the strong ones around them.
Core Web Vitals in proportion
Performance is a real ranking input and a much larger conversion input, but it is a tiebreaker rather than a driver. A fast page about nothing does not outrank a slow page that answers the question. We treat Core Web Vitals as worth fixing on its own merits — people leave slow sites — while being clear that it will not lift a page that is not relevant in the first place. Anyone selling a performance score as a ranking strategy is selling the easy part.
What we hand over
A prioritised list separating what blocks indexing from what merely optimises, with each item stating the evidence behind it and how you would know it worked. Fixes applied where we hold the code, and specifications precise enough to hand to your developers where we do not. Then a re-measure, because an audit that is never verified is a document rather than a result.
What Clients Say
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